VALUE AND MARKETING SERVICES
By operating and managing Hotels we must guarantee the room production and for that we have the following services:
- SALES: This service is designed to aim into marketing efforts according to the client product type, we adjust our representation to hotel marketing plans, contributing to the success of business effort, providing a team of professionals in the market development.
- ADVERTISING: Service that provides immediate exposure in any advertising event, hospitality fair or public relations by our representatives or managed hotels.
- PUBLIC RELATIONS: Local events participation such as cocktail, OVC presentations, happenings, media press events etc.
- INCENTIVE OFFICE AND MEETING PLANNERS: We address in a personalized manner the group segment and conventions, for both leisure and business accounts incentives.
- SERVICE AND BTA’S RECRUITING: (Business Travel Agencies) Mega Agencies or consortiums such as American Express, Carlson Wagonlit Travel, etc.
- AIRLINES: We conduct business strategy and assistance to the Airline segment, hiring, advertising, promotional campaigns, considering low budget airlines and consolidators such as Best Day Travel, etc.
- MARKETING AND SALES PLANS: We can develop annual business plans in joint effort with hotels as well as Marketing plans. (*)
- TPI’S STRATEGIES: (Third Party Intermediaries) such as Expedia, Orbitz, Travelocity, Priceline, etc. Websites that must keep a logic rate parity to shoppers and GDS such as Sabre, Worldspan, Apolo and Amadeus.
- RECRUITING MANAGEMENT AND VIRTUAL AGENCIES STRATEGY: “B2B” Business to Business such as TransHotel and “B2C” Business to Customer such as Pricetravel.
- E-MAIL MARKETING: Within the marketing strategy that we offer, we feature special client services for data base control and management with massive emails that are captured in the hotel (s) and which are followed constantly through real time tracking, sizing the campaign success, in this case including design and landing direct to the hotel page and/ or online bookings or call center.
- SEO MANAGEMENT: (Search Engine Optimization) Strategy Management in search engines and internet campaigns.
- BOOKING ENGINES: Alternative so your hotel can offer a website of its own with online booking system, attached in the website with the goal of optimizing profit and income.
- WEBSITE DEVELOPMENT: While developing an online booking website of your own, it is necessary offering a proper website that allows exposing products, interest zones for travelers, “experiences” that inspire into making decisions and purchasing.